Jay Larkin (October 23, 1950 – August 9, 2010) was a television boxing and entertainment executive. During his more than twenty years with the cable network Showtime, from 1984 to 2005, Larkin created and produced such programs as Showtime Championship Boxing and ShoBox as a pay-per-view sports phenomenon, rising from publicist to senior vice president and executive producer en route to becoming one of the most powerful successful persons in the television boxing business, promoting major boxing events. Larkin also brought MMA to television, but was less successful.