| Jaynagarer Moa | |
|---|---|
| Geographical indication | |
 Jaynagarer Moa | |
| Alternative names | জয়নগরের মোয়া |
| Description | Confectionery of Bengal |
| Type | Foodstuff |
| Area | Jaynagar Majilpur, South 24 Parganas, West Bengal |
| Country |  India |
| Registered | 23 March 2015 |
| Material | Date Palm, Jaggery, Kanakchur Khoi, Gawa Ghee, Cardamom and Poppy Seed |
Jaynagarer Moa (Bengali: জয়নগরের মোয়া) is a seasonal Bengali sweetmeat delicacy prepared from date palm jaggery and Kanakchur khoi. This variety of Moa originated in Jaynagar Majilpur of the South 24 Parganas district in the Indian state of West Bengal. It is now a popular sweet, being produced in Kolkata and elsewhere, sometimes with cheaper ingredients and chemical flavours.[1] Jaynagarer Moa was given a Geographical Indication tag in 2015[2] [3] which will enable the product to be protected from unauthorized uses and piracy.[4]
- ^ Chakraborty, Monotosh (14 January 2013). "Don't go by flavour, it's not Jaynagarer Moa". The Times of India. The Times of India, 14 January 2013. Retrieved 15 February 2013.
- ^ Datta, Rangan (14 January 2023). "From Joynagar to the world: The journey of Bengal's favourite 'moa'". No. My Kolkata. The Telegraph. Retrieved 21 January 2023.
- ^ Dastidar, Rajlakshmi (26 February 2021). "This fragile sweet from Bengal is available only for a short period in the winter". Outlook Traveller. Retrieved 21 January 2023.
- ^ "Special packaging for Jaynagarer Moa ?". The Times of India. 1 February 2016. Retrieved 3 February 2016.