Jean Baud (businessman)

For the French sports shooter, see Jean-Jacques Baud.

Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer),[1] was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino,[2] though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.[3]

In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France.[3]

His book, Coup de tonnerre dans la grande distribution, was published in 2008.[4]

  1. ^ Bertrand Bissuel, "Mort à 92 ans de Jean Baud, père du hard discount à la française", Le Monde, 24 July 2012.
  2. ^ "Disparition de Jean Baud, fondateur de Franprix et Leader Price", Les Echos, 25 July 2012
  3. ^ a b "Jean Baud, le papy flingueur de la grande distribution", Rayon Boissons, 21 May 2009
  4. ^ Jean Baud, Coup de tonnerre dans la grande distribution, François Bourin (2008), ISBN 978-2849410943