Jeff Valdez

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Jeff Valdez (born January 31, 1956) is an American producer, writer, and studio executive who created the category of Latino Programming in English.^{[citation needed]} The films and TV shows written and produced by Valdez have been syndicated in more than 40 countries.^[1]

Valdez is credited as a writer, director, and creator of the family comedy The Brothers Garcia (2000-2004), as well as the creator of the Latino Laugh Festival^[2] in 1997. In 2003, Valdez founded a new nationwide English language cable channel targeting Latinos called Sí TV.

In 2007 Valdez joined the board of directors of Maya Entertainment^[3] whose focus was on Latino-themed films mostly in English.^[4] Valdez founded his production company, New Cadence Productions in 2018 which has produced the HA Comedy Festival (2020) and The Brothers Garcia reboot, The Garcias (2022).