Jennifer Aaker

Jennifer Aaker
Born (1967-01-15) January 15, 1967 (age 57)
Palo Alto, California, US
Alma materUniversity of California, Berkeley
Stanford Graduate School of Business
Occupation(s)Author, behavioural scientist, stanford business school professor
Board member ofAccompani
Brit + Co
California Casualty
Codexis
Decarbonization + Acquisition Corp
Eat. Learn. Play. Foundation
Pixlee
Your Story
SpouseAndy Smith
Parent(s)David Aaker, Kay Aaker
Websitehttps://www.gsb.stanford.edu/faculty-research/faculty/jennifer-lynn-aaker

Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness.[1][2] Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures.[3] She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.[4]

  1. ^ "Millennial Searchers". The NY Times. November 30, 2013. Retrieved October 28, 2021.
  2. ^ Cook, Nancy. "The Corporate Pursuit of Happiness". Fast Company. Retrieved June 19, 2013.
  3. ^ "The Most Influential Women in Technology 2011 – Jennifer Aaker". 2011. Fast Company. January 10, 2011. Retrieved October 28, 2021.
  4. ^ "Jennifer Aaker: Psychology Today". Psychology Today. Archived from the original on February 27, 2014. Retrieved February 27, 2014.