&sq=Qlik&lang=&file=File:Jif_Lemon.jpg) A Jif lemon with the label attached | |
| Product type | Lemon juice |
|---|---|
| Owner | Unilever |
| Produced by | Unilever |
| Introduced | 1956 |
| Markets | United Kingdom and Ireland |
| Previous owners | Reckitt and Colman |
Jif is a brand of natural strength lemon juice prepared using lemon juice concentrate and water, whereby the concentrate is reconstituted using water.[1] After reconstitution, it is packaged and marketed. It is sold in the United Kingdom and Ireland by Unilever. Jif is used as a flavourant and ingredient in dishes, and as a condiment. Two tablespoons is around the equivalent of the juice of one lemon. The product has a shelf life of six months.
Jif is packaged in lemon-shaped squeezable containers and in bottles. Development of the plastic container began in the 1950s; it was one of the original blow moulded containers used for food applications. Jif brand lemon juice was established in 1956.
The "Jif Lemon case" occurred in the 1980s, when the US company Borden introduced lemon juice packaged in a similar container to the UK. Reckitt & Coleman sued Borden for passing off. The case was settled in 1990 for Reckitt & Coleman.
Jif is sometimes used on pancakes, and was marketed from 1985 to be used on pancakes for Shrove Tuesday, with the slogan "Don't forget the pancakes on Jif Lemon Day".[2]
- ^ Cite error: The named reference
Unilever Food Solutionswas invoked but never defined (see the help page). - ^ "UK television adverts 1955-1985". www.headington.org.uk. Retrieved 2024-09-12.