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| Product type | Peanut butter |
|---|---|
| Owner | The J.M. Smucker Company |
| Country | United States |
| Introduced | 1956 |
| Markets | United States, Canada and Mexico |
| Previous owners | Procter & Gamble |
| Tagline | "That Jif'ing Good" |
| Website | www |
Jif (sometimes printed as JIF) is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001.[1]
In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Young.[2] In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. The new product was publicly announced in April 1956, as tests of the product began in select markets.[3] In 1981, Jif became the largest peanut butter brand in the United States, a position it held at least through 2008. [4]
- ^ "J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco". Archived from the original on July 12, 2012.
- ^ Dudley, Jack. "P&G Acquires W. T. Young Foods, Inc,; Ratio of Stock Transfer is Undisclosed", Cincinnati Enquirer, August 23, 1955, page 32.
- ^ "New Peanut Butter to Be Introduced", Wichita Eagle, April 12, 1956, page 2D.
- ^ "About Jif: The History". Pillsbury Company. Archived from the original on February 13, 2008. Retrieved February 21, 2008.