Jiffy mix

Jiffy
Product typeBaking mixes
OwnerChelsea Milling Company
Introduced1930; 94 years ago (1930)
MarketsUnited States
Websitehttps://www.jiffymix.com/

Jiffy is a brand of baking mixes marketed by the Chelsea Milling Company in Chelsea, Michigan, that has been producing mixes since 1930.[1][2] The company was previously named Chelsea Roller Mill.[3] They are known for their products being packaged in a recognizable, small box with the brand's logo in blue. Jiffy was created as the first prepared baking mix in the United States by Mabel White Holmes.[1]

The company is now run and managed by her grandson, Howdy Holmes, a former Indianapolis 500 and CART driver.[1] Holmes became the company's CEO in 1995.[1] In March 2013, the company had around 350 employees,[2] and in 2015 employs about 300 workers[1] and produces 1.6 million boxes of its products each day.[4] Its corn muffin mix accounts for 91 percent of the company's retail sales, and the company's retail market in October 2013 was $550 million.[3]

  1. ^ a b c d e Cite error: The named reference Detroit News 2015 was invoked but never defined (see the help page).
  2. ^ a b Cite error: The named reference Suter was invoked but never defined (see the help page).
  3. ^ a b Cite error: The named reference Seguin 2013 was invoked but never defined (see the help page).
  4. ^ Marti Attoun. "Making Baking a Jiffy". Archived from the original on September 26, 2007. Retrieved June 1, 2007.