Jippii was an international mobile and web portal. The service was opened in 1999 as a web portal of Saunalahti Group with the name Saunalahti.fi. Saunalahti Group and its web portal was renamed Jippii in late 2000 (Jippii Group Oyj) and it grew during the dot-com bubble to an international web service. During the early 2000s the Finnish Jippii-portal was the biggest or second biggest Finnish web medium. Jippii Group reverted its name back to Saunalahti Group in 2003 and corporatized its mobile entertainment / web portal activities into Jippii Mobile Entertainment Oy.[1] In July 2004 Saunalahti Group sold the aforementioned company and Jippii portal to the British Itouch company.[2] In 2007 Itouch itself was bought by Buongiorno, an Italian company.[3] Jippii portal has been discontinued around 2010.