Herbert Joakim "Jocke" Berg (born 16 March 1970 in Eskilstuna, Sweden) is a Swedish singer, songwriter and musician, best known as the lead singer of Swedish rock band Kent.
According to Berg, he tends to write lyrics in Swedish because he wants to avoid the use of cliché-ridden English lyrics, which often happens when Swedish artists sing in English.[1] Kent's lyrics contributed to their development from indie band to broad mass appeal, as Swedish-language songs are preferred among the slightly older population that Kent has attracted, according to an academic who has studied the band in their sociological and national context.[1]