Joseph Fedele (known as Joe Fedele, born C. 1962)[1][2] is an entrepreneur who co-founded New York-based online specialty grocery FreshDirect in 1998 along with investment banker Jason Ackerman. Fedele served as CEO and co-chairman from 1998 to 2004.[3]
Prior to FreshDirect, Fedele was CEO and president of Fairway Market on West 132nd Street in Manhattan from 1993 to 1998.[4][5] He helped the conversion of the business from Fairway to Fairway ("Like No Other Market"). During that period, the company disintermediated its supply chain for perishable and specialty products and introduced just-in-time inventory stocking.
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