Joe Fresh

Joe Fresh
Product typeApparel, footwear, accessories, beauty and cosmetics
OwnerLoblaw Companies
CountryToronto, Canada
Introduced2006; 18 years ago (2006)
Markets
  • Canada
  • United States
  • UAE
  • South Korea
  • Philippines
  • Saudi Arabia
  • Jordan
  • Lebanon
  • Egypt
  • Morocco
  • Algeria
  • Macedonia
  • Montenegro
  • Croatia
  • Bosnia
  • Kazakhstan
  • Azerbaijan
  • Georgia
  • Belarus
  • Armenia
  • Serbia
  • Spain
TaglineFresh style. Fresh price.
Websitewww.joefresh.com

Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, jewellery, beauty products, and bath items.

Joe Fresh entered the United States market, with permanent and pop-up stores, in New York City and the surrounding region, with an international flagship store located at 510 Fifth Avenue. In 2012, the brand also appeared in approximately 680 JCPenney stores throughout the United States.

The JCPenney agreement was dismantled in 2015, with the companies making the decision not to renew their existing distribution agreement, which expired on January 30, 2016.[1] The Fifth Avenue store closed in 2015.

  1. ^ Chapin, Adele (2015-05-07). "JCPenney Does Away With Joe Fresh". Racked. Retrieved 2023-09-06.