Joel Rosenman (born 1942) conceived and co-created the Woodstock Festival in 1969. Rosenman thought of the idea for the three-day concert when he and business partner John Roberts were evaluating a proposal from Michael Lang and Artie Kornfeld for a recording studio in upstate New York. The four went on to create the event. Rosenman and Roberts are the co-authors of Making Woodstock, originally published as Young Men with Unlimited Capital, a non-fiction account of their exploits as producers of Woodstock.[1]