A sign with the legend "JOHN 3:7" was often seen at Gaelic games stadiums in Ireland. It referred to a verse in the Gospel of John and for over two decades was displayed by fan Frank Hogan during matches.
The sign featured in the national media following its second disappearance in August 2009: Hogan launched an extensive, and ultimately successful, media campaign for its return before the next match. During that brief disappearance, bookmakers offered odds as to where it might next reappear and Paddy Power offered to purchase a replacement. The sign is so recognisable that, according to Hogan, "everybody wants to steal it or buy it. People regard it as a trophy."[1] However, this recognition would also make it difficult for anyone else to display the sign in the event of its theft.[1]