Product type | Fruit flavored hard candy |
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Owner | Highlander Partners, L.P. |
Produced by | The Hershey Company |
Country | United States |
Introduced | November 22, 1949; 74 years ago |
Markets | United States |
Previous owners | Jolly Rancher Company Beatrice Foods Leaf, Inc. |
Tagline | Time for A Flavor Ride Keep On Sucking |
Website | hersheyland.com/jolly-rancher |
Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, and sour bites,[1] and a line of soda put out by Elizabeth Beverage Company in 2004.[2] Originally created in Colorado in the 1950s, the Jolly Rancher brand has been owned by The Hershey Company since 1996.