Jools Lebron

Jools Lebron
OccupationInternet celebrity
Years active2023–present
TikTok information
Page
Followers2.2 million
Likes130.7 million

Last updated: November 12, 2024

Jools Lebron is an American TikToker. Her August 2024 videos about being "demure" went viral that month and acquired several million views, with multiple celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts. She attracted further coverage after appearing on Jimmy Kimmel Live! and after unrelated parties tried to trademark phrases related to the phrase.