 | |
| Type | Tequila |
|---|---|
| Manufacturer | Proximo Spirits |
| Country of origin | Mexico[1] |
| Introduced | 27 May 1795 |
| Alcohol by volume | 35%–40% abv |
| Proof (US) | 70–80 |
| Color | Clear/golden/dark |
| Website | cuervo.com |
Jose Cuervo is the best-selling brand of tequila,[2] selling a fifth of the tequila consumed worldwide.[3]
As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market.[3] Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company.[4] In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company.[3]
- ^ "Tequila Facts". Jose Cuervo. 2023-02-13. Retrieved 2024-01-19.
- ^ Dana Cimilluca, Paul Sonne and Simon Zekaria, “Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,” Wall Street Journal, December 11, 2012.
- ^ a b c Schultz, E. J. (July 1, 2013). "McCann Wins Cuervo as Tequila Leaves Diageo in U.S.". Advertising Age.
- ^ William M. Dowd, “Getting beneath the Jose Cuervo story,” Dowd's Spirits Notebook, November 9, 2008.