![]() | |
Type | Tequila |
---|---|
Manufacturer | Proximo Spirits |
Country of origin | Mexico[1] |
Introduced | 27 May 1795 |
Alcohol by volume | 35%–40% abv |
Proof (US) | 70–80 |
Color | Clear/golden/dark |
Website | cuervo.com |
Jose Cuervo is the best-selling brand of tequila,[2] selling a fifth of the tequila consumed worldwide.[3]
As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market.[3] Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company.[4] In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company.[3]