Joy (dishwashing liquid)

Joy
Product typeDishwashing
OwnerJoySuds, LLC (United States, Canada and Latin America and Caribbean)
Procter & Gamble (except United States, Canada and Latin America and Caribbean)
CountryUnited States
Introduced1949; 75 years ago (1949)
Previous ownersProcter & Gamble (United States, Canada and Latin America and Caribbean)
Websitewww.joysuds.com

Joy is an American brand of dishwashing liquid detergent owned by JoySuds, LLC.[1][2] The brand was introduced in the United States in 1949 by Procter & Gamble.[3] In 2019, Procter & Gamble sold the rights to the Joy brand for the Americas to JoySuds, LLC.[4] [5]

  1. ^ "JoySuds | Our History, Joy Since 1949".
  2. ^ "JoySuds Announces Partnership with Aero Fulfillment Services" (Press release).
  3. ^ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. p. 423. ISBN 1-59139-147-4. Retrieved May 29, 2011. joy dish soap 1949.
  4. ^ "JoySuds Announces Partnership with Aero Fulfillment Services" (Press release).
  5. ^ "JoySuds Teams up with Scholastic Book Fairs to Bring Free Books to 1,000 Children Amid COVID-19" (Press release).