Juan Quezada Celado (born May 6, 1940; died December 1, 2022) was a Mexican potter known for the re-interpretation of Casas Grandes pottery known as Mata Ortiz pottery. Quezada is from a poor rural town in Chihuahua, who discovered and studied pre Hispanic pottery of the Mimbres and Casas Grandes cultures. He eventually worked out how the pots were made with no help from ceramicists or specialists in these cultures. Initial attempts to sell the pots in his area failed, but he did have success with border merchants. These brought the pottery to shops on the U.S. side of the border, where they were discovered by Spencer MacCallum, an anthropologist who tracked Quezada down and helped him break into the larger U.S. market. Quezada’s success in pottery sparked interest in the activity by others in the town and he responded by teaching family and friends. Today there are over 300 families who earn all or part of their income from the pottery. Quezada’s work has been displayed in museums in various countries and in 1999 he was awarded the Premio Nacional de Ciencias y Artes. Despite this, his work was relatively unknown in Mexico during his lifetime.