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Juju or ju-ju (French: joujou, lit. 'plaything')[1][2] is a spiritual belief system incorporating objects, such as amulets, and spells used in religious practice in West Africa[3] by the people of Nigeria, Benin, Togo, Ghana, and Cameroon.[4] The term has been applied to traditional Western African religions,[5] incorporating objects such as amulets, and spells used in spiritual practices, and blood sacrifices.[6] This is under the belief that two vessels (most commonly a monkey's head is used) that have been in close physical contact with each other have similar spiritual properties and in turn, makes the objects possible to manipulate.
In a general sense, the term "juju" can be used to refer to magical properties dealing with luck, whether good or bad.[7]
The name is also associated with the music genre, Jùjú as well as a slang term for the energy of something or someone.