KBEX (FM)

KBEX
Broadcast areaAmarillo, Texas
Frequency96.1 MHz
BrandingLa Poderosa 96.1
Programming
FormatRegional Mexican
Ownership
Owner
  • Viva Media, LLC
  • (Maria Ceniceros)
KAMT, KQFX
History
First air date
1966 (1966) (as KXIT-FM)
Former call signs
  • KXIT-FM (1966–2008)
  • KIKX (2008–2010)
  • KPPC (2010–2011)
  • KXIT-FM (2011–2013)
Technical information[1]
Licensing authority
FCC
Facility ID74311
ClassC1
ERP100,000 watts
HAAT235 meters (771 ft)
Transmitter coordinates
35°44′16.8″N 102°15′40.9″W / 35.738000°N 102.261361°W / 35.738000; -102.261361
Links
Public license information
WebcastListen Live
Websitelapoderosa961.com

KBEX (96.1 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Dalhart, Texas, United States, it serves the Amarillo metropolitan area. The station is owned by Maria Ceniceros, through licensee Viva Media, LLC. Its studios are located in Amarillo, and its transmitter is northeast of Channing, Texas.

The station was assigned the KBEX call letters by the Federal Communications Commission on February 20, 2013.[2] KBEX is the second station to use the KBEX call sign. Prior to 2005, KBEX was typically used as a stock call sign for fictional TV and radio stations in film, radio and television productions until the sign-on of KBEX in Brenham, Texas (which held the calls until 2008), that year.

  1. ^ "Facility Technical Data for KBEX". Licensing and Management System. Federal Communications Commission.
  2. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.