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Broadcast area | Lower Rio Grande Valley |
Frequency | 104.1 MHz (HD Radio) |
Branding | Wild 104 |
Programming | |
Language(s) | Spanglish |
Format | Rhythmic CHR |
Subchannels | HD2: Radio Libertad |
Ownership | |
Owner |
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History | |
First air date | February 1972 |
Call sign meaning | Brownsville, Texas FM (also refers to the former B branding during its top 40 days) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 40777 |
Class | C |
ERP | 100,000 watts |
HAAT | 373 meters (1,224 ft) |
Transmitter coordinates | 26°06′04″N 97°50′20″W / 26.101°N 97.839°W |
Links | |
Public license information | |
Webcast | Listen live (via iHeartRadio) |
Website | wild104 |
KBFM (104.1 FM) is a commercial radio station licensed to Edinburg, Texas, United States, carrying a bilingual English/Spanish language Rhythmic CHR format known as "Wild 104". Owned by iHeartMedia, the station serves the Lower Rio Grande Valley. KBFM's studios are located in Weslaco while the station transmitter resides in Bluetown. In addition to a standard analog transmission, KBFM broadcasts in HD Radio using the in-band on-channel standard, and streams online via iHeartRadio.