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| Channels | |
| Branding | ABC 30 |
| Programming | |
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| Ownership | |
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| History | |
| Founded | June 7, 1966 |
First air date | June 8, 1969 |
Former channel number(s) | Analog: 30 (UHF, 1969–2009) |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 56524 |
| ERP | 1,000 kW |
| HAAT | 320.5 m (1,052 ft) |
| Transmitter coordinates | 38°34′50″N 90°19′45″W / 38.58056°N 90.32917°W |
| Links | |
Public license information | |
| Website | abcstlouis |
KDNL-TV (channel 30) is a television station in St. Louis, Missouri, United States, affiliated with ABC. Owned by Sinclair Broadcast Group, the station maintains studios at the University Tower in the suburb of Richmond Heights and a transmitter in Shrewsbury.
Channel 30 in St. Louis was sought on several occasions in the 1950s and early 1960s, though no station materialized. The fourth attempt to build the channel was originally spearheaded by a group of local investors as well as Washington attorney John Dean; after the construction permit for KDNL-TV was sold to Thomas Mellon Evans, the station began broadcasting on June 8, 1969. It served as the second independent station for the St. Louis area, airing syndicated reruns as well as financial news and sports. Cox Broadcasting purchased KDNL-TV in 1981, in part because it held a permit for over-the-air subscription television broadcasting. Cox launched this service on June 1982, but it was a business failure, and Cox shut it down in February 1983. The station continued to be an overall money-loser and a misfit in the Cox station portfolio, even though it became the first local affiliate of Fox in 1986.
Barry Baker and Larry Marcus, former executives of rival independent KPLR-TV who were fired for trying to buy that station, purchased KDNL-TV from Cox in 1989. It became the first station in a St. Louis-based company eventually known as River City Broadcasting, which soon acquired other independent and Fox-affiliated stations. Ratings and revenue improved with the success of the Fox network, with total viewership approaching KPLR-TV, and led the station to start a local news department in January 1995. Under a deal announced in 1994 but carried out in August 1995, KDNL-TV lost its Fox affiliation and switched with KTVI to become the affiliate of ABC in St. Louis.
In 1996, River City merged into Sinclair Broadcast Group. However, KDNL's news department failed to gain traction, hurt by the traditionally poor ratings for ABC programming in the market; high turnover in news talent; a lack of full-day news service; and the resistance to change of many St. Louis viewers. In 1999, Baker left Sinclair and assigned an option to purchase KDNL-TV and six Sinclair-owned radio stations in St. Louis to Emmis Communications; the option resulted in a lawsuit settled with Sinclair retaining the TV station and selling off the radio properties. More critically, it led to neglect of the station's transmitter facility, causing signal issues, and the suspension of early evening newscasts for the struggling news operation. In the wake of the advertising slump after the September 11 attacks, Sinclair closed the KDNL-TV news department in 2001 and laid off all 47 staff. Since then, the station has largely been the fourth- or fifth-rated station in the market, with two short-lived and outsourced attempts at local news programming since the 2001 newsroom closure.
- ^ "Facility Technical Data for KDNL-TV". Licensing and Management System. Federal Communications Commission.