Broadcast area | Midland-Odessa |
---|---|
Frequency | 99.1 MHz |
Branding | Kicks 99.1 |
Programming | |
Format | Country |
Affiliations | Compass Media Networks |
Ownership | |
Owner | Brazos Communications West, LLC |
KMCM, KQRX | |
History | |
First air date | 2001 |
Former call signs | KKKK (1977–1998) KLVW (1998–2001) KWBI (2001) |
Call sign meaning | KHKX = Kicks |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 67368 |
Class | C1 |
ERP | 100,000 watts |
Links | |
Public license information | |
Webcast | Listen Live |
Website | kicks99.net |
KHKX (99.1 FM), branded as "Kicks 99 Country", is a radio station that serves the Midland–Odessa metropolitan area with country music and live high school football for Odessa High School and Permian High School.[2] They are a former affiliate for the Dallas Cowboys and broadcast the #1 rated country morning show in the Midland-Odessa area with Mike and Dana.[3]
Its studios are located at the West Texas Radio Group Building on Midkiff Road in Midland, south of Midland Park Mall, and its transmitter is located in Gardendale, Texas.