| Broadcast area | Phoenix metropolitan area |
|---|---|
| Frequency | 98.3 MHz |
| Branding | Power 98.3 & 96.1 |
| Programming | |
| Format | Rhythmic hot AC |
| Affiliations | Premiere Networks United Stations Radio Networks |
| Ownership | |
| Owner |
|
| KOAI, KMVA, KZON | |
| History | |
First air date | 1985 (at 92.3 MHz) 2006 (at 98.3 MHz) |
Former call signs | KDTK (1992–1996) KKLD (1996–2006) KZGL (2006) |
Former frequencies | 92.3 MHz (1985–2006) |
Call sign meaning | K K FiRe (refers to former moniker "92 Fire FM") |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 41462 |
| Class | C |
| ERP | 41,000 watts |
| HAAT | 852 meters (2,795 ft) |
| Translator(s) | 96.1 K241BQ (Fort McDowell, relays KZON-HD3) |
| Repeater(s) | 103.9 KZON-HD3 (Gilbert) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | power983 |
KKFR (98.3 FM) is a commercial radio station that is licensed to Mayer, Arizona, and serves the Phoenix metropolitan area. The station is owned and operated by Riviera Broadcast Group and airs a rhythmic radio format. KKFR broadcasts with an effective radiated power of 41 kW. The station's studios are located on 7th Street in Midtown Phoenix and its transmitter is located in Crown King, Arizona, producing a rimshot signal from 50 miles (80 km) northwest of Phoenix. KKFR is the flagship station of the nationally syndicated program Big Boy's Neighborhood.[2]
KKFR primarily competes against mainstream top 40 stations KZZP and KALV-FM, and classic hip hop station KZCE. This marks the first time in many years that "Power" had significant competition with rival stations in the market.