KPRC-FM

KPRC-FM
Salinas, California; United States;
Broadcast area	Northern Central Coast
Frequency	100.7 MHz
Branding	La Preciosa 100.7 y 100.9
Programming
Language(s)	Spanish
Format	Adult hits
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	KDON-FM, KION, KOCN, KTOM-FM
History
First air date	October 22, 1965; 59 years ago
Former call signs	KRSA-FM (1964–1973); KWYT (1973–1975); KWYT-FM (1975–1984); KTOM-FM (1984–2003);
Call sign meaning	Station brand, La Preciosa
Technical information
Licensing authority	FCC
Facility ID	8204
Class	B
ERP	1,400 watts
HAAT	727 meters (2,385 ft)
Transmitter coordinates	36°32′5″N 121°37′14″W / 36.53472°N 121.62056°W
Translator(s)	100.9 K265DG (Hollister); 100.9 K265DK (Greenfield);
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	salinaslapreciosa.iheart.com

KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format in Salinas, California, United States. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles (16 km) south.