KRNV-FM

KRNV-FM

Reno, Nevada United States
Broadcast area	Reno–Sparks Metropolitan Statistical Area
Frequency	102.1 MHz (HD Radio)
Branding	La Tricolor 102.1
Programming
Format	Regional Mexican
Ownership
Owner	Entravision Communications (Entravision Holdings, LLC)
History
First air date	August 12, 1986 (1986-08-12)
Former call signs	KSXY (1986–1991) KTHX (1991–1994)
Former frequencies	101.7 MHz (1986–2003)
Call sign meaning	Reno, Nevada; carried over from former sister television station KRNV
Technical information[1]
Licensing authority	FCC
Facility ID	50305
Class	C3
ERP	11,000 watts
HAAT	150 meters (490 ft)
Transmitter coordinates	39°35′3.00″N 119°47′52.00″W / 39.5841667°N 119.7977778°W / 39.5841667; -119.7977778
Links
Public license information	Public file LMS
Website	radiolatricolor.com/reno/

KRNV-FM is a commercial radio station located in Reno, Nevada, United States, broadcasting on 102.1 FM. KRNV-FM airs a Regional Mexican music format branded as "La Tricolor 102.1".

Launched in 1986 as KSXY, the station cycled through adult contemporary and contemporary hit radio formats before finding success with an adult album alternative format whose potential removal spurred listener outcry. It was sold to Sunbelt Communications Company in 1994 and became KRNV-FM, a news-oriented complement to its television station, KRNV. Sunbelt exited radio in 1999, and KRNV has had its present format ever since.