| Broadcast area | Santa Maria–Lompoc |
|---|---|
| Frequency | 1480 kHz |
| Branding | La Mexicana 102.9 y 1480 AM |
| Programming | |
| Format | Ranchera |
| Ownership | |
| Owner |
|
| KLMM, KSMY | |
| History | |
First air date | September 1, 1961 |
Former call signs | KSEE (1961–1980) |
Call sign meaning | Santa Maria-style barbecue |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 38442 |
| Class | D |
| Power | 1,000 watts day 61 watts night |
Transmitter coordinates | 34°57′02″N 120°29′22″W / 34.95056°N 120.48944°W |
| Translator(s) | 102.9 K275CJ (Santa Maria) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | KSBQ Online |
KSBQ (1480 AM, "La Mexicana") is a commercial radio station that is licensed to Santa Maria, California, United States and serves the Santa Maria—Lompoc area. The station is owned by Radio Lazer and broadcasts a regional Mexican music format.
KSBQ was established in 1961 as KSEE, Santa Maria's fourth radio station, and aired Top 40 and adult contemporary formats in its first two decades of operation. After becoming country music-formatted KSBQ in 1980, the station switched to Spanish-language broadcasting in 1984 and, with the exception of a short-lived sports talk format in 1999, has remained such ever since.