| Broadcast area | Northwest Arkansas |
|---|---|
| Frequency | 1290 kHz |
| Branding | La Maxxima 103.1 FM & 1290 AM |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | April 12, 1933 |
Call sign meaning | K University Of Arkansas |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 35729 |
| Class | D |
| Power | 5,000 watts day 31 watts night |
Transmitter coordinates | 36°11′28″N 94°33′58″W / 36.19111°N 94.56611°W |
| Translator(s) | 103.1 K276CO (Fayetteville) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | lamaxxima.com |
KUOA (1290 AM) is a commercial radio station licensed to Siloam Springs, Arkansas. It serves Northwest Arkansas, including Fayetteville and Bentonville. KUOA airs a Regional Mexican format and is owned by Jesus Gabriel Hernandez, through licensee Maxx Media Radio, LLC. The station is known as "La Maxxima 103.1 FM & 1290 AM."
KUOA has a daytime power of 5,000 watts. But to protect other stations on AM 1290, it greatly reduces power at night to 31 watts. It uses a non-directional antenna. The transmitter is off West University Street in Siloam Springs, near the Arkansas-Oklahoma border.[2] Programming is also heard on FM translator 103.1 K276CO in Fayetteville.