KVLY (FM)

KVLY
Edinburg, Texas; United States;
Broadcast area	Rio Grande Valley
Frequency	107.9 MHz
Branding	107.9 RGV FM
Programming
Format	Adult contemporary
Ownership
Owner	Entravision Communications; (Entravision Holdings, LLC);
Sister stations	KFRQ, KKPS, KNVO-FM
History
First air date	September 12, 1974; 50 years ago
Former call signs	KESI (1974–1979)
Call sign meaning	Rio Grande Valley
Technical information
Licensing authority	FCC
Facility ID	67188
Class	C1
ERP	100,000 watts
HAAT	257 meters (843 ft)
Transmitter coordinates	26°5′18.00″N 98°3′44.00″W / 26.0883333°N 98.0622222°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	1079rgvfm.com

KVLY (107.9 MHz) is a commercial FM radio station licensed to Edinburg, Texas, and serving the Rio Grande Valley.^[2] The station is currently owned by Entravision Communications and broadcasts an adult contemporary radio format, switching to Christmas music for part of December.^[3] It shares studios and offices on North Jackson Road in McAllen with its sister stations: KFRQ, KKPS and KNVO-FM.

KVLY has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations in the U.S. The transmitter is on East Levee Road South in Scissors, Texas.^[4]