 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
| Company type | Subsidiary |
|---|---|
| Industry | Marketing |
| Founded | February 2009 |
| Headquarters | 4th Floor Kalayaan Center, 65 V. Luna Road corner Kalayaan Avenue, Brgy. Pinyahan, Quezon City, Metro Manila, Philippines |
| Services | Market research Consultancy |
| Parent | Kantar Group |
| Website | kantarmedia |
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly referred to as Kantar Media Philippines or simply Kantar Media) is a market research firm in the Philippines that specializes in broadcast media. Kantar Media is responsible for audience measurement of television ratings across the country. The firm provides services to all television and radio partners, including A2Z, ALLTV, TV5, and GMA Network, among others.
As of 2015, Kantar Media employs a nationwide panel of 2,610 urban and rural households, with a respondent base of 7,000 individuals representing one hundred percent (100%) of the total Philippine TV viewing population.[1][2]
The panel reports on seven sectors, namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao. The Suburbs consist of four provinces: Bulacan, Cavite, Laguna, and Rizal.
- ^ Dumlao, Doris (February 6, 2013). "It's ABS-CBN's turn to claim lead in audience". Philippine Daily Inquirer. Retrieved April 10, 2013.
- ^ "In the age of smartphones and social media, Kantar Media study shows TV remains king in the Philippines". Kantar Group. March 2, 2017.