Company type | Subsidiary |
---|---|
Genre | Breakfast cereals, snacks, entrées, waffles |
Founded | 1984 |
Founders | Philip Tauber Gayle Tauber |
Headquarters | , |
Number of employees | 70[1] |
Parent | Kellogg's (2000–2023) WK Kellogg Co (2023–present) |
Website | kashi |
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984,[citation needed] the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021,[2] was identified by the tagline "Seven Whole Grains on a Mission". The name "Kashi" is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi.