Kebab Turki Baba Rafi | |
Company type | Subsidiary |
Industry | Kebab shop |
Founded | 2003 2005 (franchise) | (original)
Founders | [1] |
Headquarters | Pondok Labu, Cilandak, South Jakarta, Indonesia |
Number of locations | 1,300+ (2022) |
Area served | |
Products | Kebabs, hamburgers, sandwiches, roti canai, drinks, kripik, frozen foods |
Parent | Baba Rafi Enterprise |
Website | www |
PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets[2] in Indonesia, Malaysia, the Philippines, and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono.[1] In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.[1]
An outlet is operated either by a franchisee or by the corporation itself.[3] It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets.
Kebab Turki Baba Rafi primarily sells doner kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripik, roti canai, and frozen foods.[4][5]
The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.