Keeping Up with the Joneses (comics)

Keeping Up with the Joneses
Main characters Clarice and Aloysius in a 1920 panel from the strip
Author(s)Arthur R. "Pop" Momand
Current status/scheduleConcluded
Launch dateMarch 31, 1913
End dateApril 16, 1938
Syndicate(s)New York World
Associated Newspapers
Genre(s)Domestic comedy

Keeping Up with the Joneses was an American gag-a-day comic strip by Pop Momand that ran from March 31, 1913, to April 16, 1938.[1] It depicts the McGinis family, Aloysius, Clarice, their daughter Julie, and their housekeeper Bella Donna, who struggle to "keep up" with the lifestyle of their neighbors, the unseen Joneses. The comic coined the well-known catchphrase "keeping up with the Joneses",[2] referring to people's tendency to judge their own social standing according to that of their neighbors.

  1. ^ Holtz, Allan (2012). American Newspaper Comics: An Encyclopedic Reference Guide. Ann Arbor: The University of Michigan Press. p. 223. ISBN 9780472117567.
  2. ^ Ammer, Christine (2013). The American Heritage Dictionary of Idioms, Second Edition. Houghton Mifflin Harcourt. p. 251. ISBN 978-0-547-67658-6.