Keith Schofield is an American director of music video and television commercials based in Los Angeles, California.[1][2]
Schofield received the "Best Rock Video" award at the 2008 UK Music Video Awards, for his direction of Supergrass's "Bad Blood" video.[3] Schofield's works have been described by Anthem Magazine as "sensations that regale viewers with a joyous vitality"[4] and by Wired as incorporating "visual gags worthy of Chuck Jones."[5]
In addition to music videos, Schofield has directed commercials for Virgin Mobile and Jennie O.[6] The viral video Schofield directed for Diesel entitled "Diesel SFW XXX", comically altered archive porn footage, won a Silver at the 2009 British Television Advertising Awards and a Gold Lion at Cannes Lions 2009.[7][8]