Kevin Butler (character)

Kevin Butler
PlayStation mascot character
Kevin Butler as he appears in "It Only Does 256 Players/Relentless War"
First appearanceDustin vs. PlayStation
Created bySony Computer Entertainment America
Portrayed byJerry Lambert
In-universe information
OccupationVice President of various departments of PlayStation

Kevin Butler (portrayed by Jerry Lambert) was a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–11) and Long Live Play (2011) advertising campaigns for the PlayStation 3 in North America.[1] He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries.[2] Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010[3] as well as into 2011. The character was created by Deutsch LA, the advertising agency responsible for the campaign.[4] Deutsch/LA also managed Kevin Butler's Twitter account and wrote his E3 2010 speech.[5] Creative Circus graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler.[6]

  1. ^ Scott Steinberg (August 30, 2011). "Long Live Play". PlayStation Blog. Sony Computer Entertainment. Archived from the original on September 15, 2011. Retrieved August 30, 2011.
  2. ^ "A First Look At Two of The PS3's Newer, Funnier Ads". Kotaku. August 27, 2009. Archived from the original on June 23, 2022. Retrieved February 9, 2010.
  3. ^ Andrew Yoon (February 2, 2010). "Kevin Butler to star in PlayStation ads for rest of 2010". Joystiq. Archived from the original on February 6, 2010. Retrieved February 9, 2010.
  4. ^ "PS3: The Game Is On". Adweek.com. Retrieved 2010-09-05.
  5. ^ Crecente, Brian (2010-07-13). "The Creator of Sony's Fake Exec Hero Moves To Activision". Kotaku. Archived from the original on 2010-07-16. Retrieved 2010-12-16.
  6. ^ "Creative Grads Build Hall of Play". The Creative Circus. 2011-10-31. Archived from the original on 2012-06-11. Retrieved 2011-11-23.