Killing Us Softly

Killing Us Softly 4: Advertising's Image of Women
Directed bySut Jhally
Based onLecture by Jean Kilbourne
Produced byMedia Education Foundation
Release date
  • 2010 (2010)
Running time
45 minutes
CountryUnited States
LanguageEnglish

Killing Us Softly is an American documentary series by Jean Kilbourne, produced and distributed by the Media Education Foundation. First released in 1979 and since revised and updated three times, most recently in 2010, it focuses on images of women in advertising; in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies.[1][2]

The two most recent updates, Killing Us Softly 3 and Killing Us Softly 4, were produced by the Media Education Foundation and directed by Sut Jhally. Using modern print and television advertisements, the films make connections between unrealistic media portrayals of women and problems such as "eating disorders, men's violence against women, and the political backlash against feminism."[3]

  1. ^ Cite error: The named reference LindBrzuzy2008 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference BobelKwan2011 was invoked but never defined (see the help page).
  3. ^ "Killing Us Softly 4: Advertising's Image of Women". www.killingussoftly4.org. Retrieved 2019-08-15.