Kkonminam (Korean: 꽃미남; Hanja: 꽃美男; kkot/n [꽃] = flower, minam [미남] = handsome man) has been commonly used in South Korea since the late-1990s to refer to men who are especially concerned with personal style, grooming and fashion. This lifestyle also includes the significant usage of cosmetics. Although they are sometimes regarded as bishōnen (androgynous), generally gender or sexual orientation is unambiguous.[1]