 Logo used since 2024 with an updated color based on the 2020 logo. | |
 A box of Kleenex facial tissues | |
| Product type | Facial Tissue |
|---|---|
| Owner | Kimberly-Clark |
| Country | United States |
| Introduced | June 12, 1924 |
| Markets | Worldwide except Canada |
| Previous owners | International Cellucotton Products Company |
| Registered as a trademark in | USA |
| Website | https://kleenex.com |
Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue,[1][2] Kleenex is a registered trademark of Kimberly-Clark applied to products made in 78 countries.[citation needed] The brand has other paper products like napkins and toilet roll.
- ^ Gordon, Whitson (June 25, 2019). "How a Brand Name Becomes Generic". The New York Times. Retrieved June 1, 2024.
- ^ "The "Lawyers of Kleenex" are taking a soft approach to the hard realities of genericide". Quartz. November 3, 2022. Retrieved June 1, 2024.