Type of business | Subsidiary |
---|---|
Type of site | Social Networking |
Available in | English |
Headquarters | , United States |
Area served | Worldwide |
Owner | Lithium Technologies |
Founder(s) | Joe Fernandez Binh Tran |
Key people | Joe Fernandez (CEO) Emil Michael (COO) |
URL | klout |
Advertising | No |
Registration | Optional |
Launched | 2008 |
Current status | Closed |
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content.[1] Klout launched in 2008.[2]
Lithium Technologies, who acquired the site in March 2014, closed the service on May 25, 2018,[3][4] the same day the European General Data Protection Regulation came into force.[5]
Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn (individuals' pages, not corporate/business), Twitter (now X), Wikipedia, and YouTube[citation needed] data to create Klout user profiles that were assigned a "Klout Score".[6][7] Klout scores ranged from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users were assigned a score, users who registered at Klout could link multiple social networks, of which network data was then aggregated to influence the user's Klout Score.
How does adding new networks on Klout impact my Score? | [...] Klout currently incorporates data from Facebook profiles, Twitter, Google+ personal profiles, LinkedIn, foursquare, Klout, and Wikipedia into the Klout Score.