 October 2010 | |
| Chief editor | Rie Momose 2021 – present |
|---|---|
| Former editors | Hisako Nakajo 2005 – 2011 Marika Koizumi 2015 |
| Categories | Fashion, Lifestyle |
| Frequency | Bi-yearly |
| Circulation | 350,000[1] – 400,000[2] |
| Publisher | HJ 2021 – present Transmedia 2017 – 2020 Neko Publishing 2015 – 2017 Inforest 2005 – 2014 |
| First issue | October 2005 |
| Company | HJ Co., Ltd. |
| Country | Japan |
| Language | Japanese |
| Website | https://agehaageha.jp/ |
Koakuma Ageha (小悪魔ageha, lit. "Little-devil (or demon) Swallowtail [butterfly]"[3]) is Japanese magazine that introduces the latest fashion and lifestyle trends popular among hostesses that is published twice a year, with the main target audience being women in their teens to 20s. Fans of the magazine are also referred to as "agejo" (age嬢, a combination of "Ageha" and "Lady") and often members of the Gyaru subculture.[4]
During its peak in 2008, 300,000 of the 400,000 copies produced were sold.[5] In addition to this extremely high circulation,[6] the Koakuma Ahega is unique for promoting hostess club (Japanese-style cabaret) culture, as it mainly targets women who work at hostess clubs as hostesses, and most of its models are hostesses who actually work at hostess clubs.[7]
Sociologist Shinji Miyadai has described this magazine as a "textbook for hostesses".[8] Some describe this magazine as the "bible for hostesses".[9]
After multiple bankruptcies, Koakuma Ageha was revived as online magazine on January 5, 2021 with special physical issues releasing bi-yearly since May 26, 2021.[10]
- ^ "Hostessing an honorable profession, young women say", 21 May 2008, Japan Today
- ^ "'Koakuma Ageha' charismatic model Sayaka Araki debuts as a DJ", 19 March 2009, Livedoor News (in Japanese)
- ^ "A day in the life of a Japanese 'hostess' model" Archived 2012-01-28 at the Wayback Machine 16 September 2010, CNNGo
- ^ makoto. "2006年以降アゲ嬢系・姫系ギャルの人気でギャルの種類が多様化！？| ギャルチャー". galture.com (in Japanese). Retrieved 2023-12-17.
- ^ "FRIDAY" May 2, 2014 issue p.86-87 "The publisher of 'Little Devil Ageha' screams, 'There's no more money!'"
- ^ "Koakuma Ageha" Archived 2011-05-01 at the Wayback Machine, Model Press (in Japanese)
- ^ "Totally completed the back numbers of 'Koakuma Ageha'!!", 30 April 2009, Ebunroku Kotonoha, Hideaki Matsunaga (in Japanese)
- ^ "Chugakusei Kara no Ai no Jugyo, ISBN 978-4-86252-736-3, pp.219, Shinji Miyadai, 2010 (in Japanese)
- ^ "Hisako Nakajo the chief editor of 'Koakuma Ageha' talks about 'five secrets of the ad slogan power'" Archived 2012-04-08 at the Wayback Machine, 23 August 2010, Henshusha.jp (in Japanese)
- ^ "初心にかえった新生「小悪魔ageha」モデルは全国の現役"夜の蝶" 3日で3000万売り上げる現役大学生キャバ嬢も - モデルプレス". モデルプレス - ライフスタイル・ファッションエンタメニュース (in Japanese). 2021-05-26. Retrieved 2023-12-17.