Industry | Food trucks |
---|---|
Founded | November 19, 2008Los Angeles, California, United States | in
Founders | Mark Manguera Caroline Shin |
Key people | Roy Choi (Chief chef) |
Website | kogibbq |
Kogi Korean BBQ is a fleet of five fusion food trucks in Los Angeles famous both for their combination of Korean with Mexican food and also for their reliance on Internet technology, especially Twitter and YouTube, to spread information about their offerings and locations.[1] Highlights of typical fare include Spicy Pork Tacos, Kimchi Quesadillas and Short Rib Sliders. Its owner/founder, Mark Manguera, a Filipino-American, married into a Korean family and was inspired to combine Mexican and Korean food as a result.[2] The food truck has won much recognition, including a Bon Appétit Award in 2009 and "Best New Chef" for Roy Choi by Food & Wine in 2010, the first for a food truck.[3][4]
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