Product type | Drink mix |
---|---|
Owner | Kraft Heinz |
Country | United States |
Introduced | 1927 |
Markets | Worldwide |
Website | koolaid.com |
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.