Kool-Aid

This article is about the flavored drink mix and pouched beverage. For other uses, see Cool Aid (disambiguation).

Kool-Aid
Product typeDrink mix
OwnerKraft Heinz
CountryUnited States
Introduced1927; 97 years ago (1927)
MarketsWorldwide
Websitekoolaid.com

Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.