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 | |
| Company type | Subsidiary |
|---|---|
| Industry | Telecommunication |
| Founded | 2005 |
| Headquarters | , United States |
Number of locations | In Kroger family of stores |
Key people | Gary Millerchip (Board Member) |
| Services | Mobile virtual network operator |
| Parent | Kroger |
Kroger Wireless LLC is an American mobile virtual network operator providing domestic telecommunications services via the T-Mobile Network. The brand was launched as i-wireless, a Kroger Co. It was trialed in 130 Kroger stores in 2006, before being rolled out by mid-2008 to over 2,200 locations, including banner stores such as Dillons, Ralphs, Fred Meyer, and Fry's Food and Drug.[1] Unique among US wireless operators, i-wireless created a loyalty offer allowing customers the ability to earn Wireless Rewards on select plans when using their shopper's loyalty card on in-store qualifying purchases.[2] In May 2019, the company announced the name of its prepaid product brand changing from "i-wireless, a Kroger Co." to "Kroger Wireless."[3]
- ^ Woyke, Elizabeth (2008-06-16). "Avoid The Big Carriers!". Forbes. Retrieved 2018-11-06.
- ^ "Kroger Shoppers Earn Free Wireless Just for Shopping". PR Newswire. 2009-12-15. Retrieved 2018-11-06.
- ^ "i-wireless Is Becoming Kroger Wireless". www.krogerwireless.com. Retrieved 2019-06-03.