Kuai Kuai culture

Kuai Kuai culture is a phenomenon in Taiwan wherein people put snacks of the brand Kuai Kuai (Chinese: 乖乖; pinyin: guāiguāi; Wade–Giles: kuai1kuai1) next to or on top of machines. People who do this believe that, because the name of the snack—"Kuai Kuai"—stands for "obedient" or "well-behaved," it will make a device function without errors.[1] As such, it can be commonly found in myriad places of work in Taiwanese society. A rigid set of best practices has arisen surrounding the proper use of Kuai Kuai snacks, such as using green bags only, and ensuring the snacks are not expired.[2]

A bag of coconut butter flavored Kuai Kuai, with green bag, next to a desktop PC, believed by some Taiwanese to bless the machine. The package design has a space for writing wishes. The one pictured has been written with "Wikipedians behave. Do not sabotage." (維基人乖乖／不要搞破壞)
  1. ^ Hope Ngo (2024-04-16). "The 'good luck' snack that makes Taiwan's technology behave". BBC. Retrieved 16 April 2024.
  2. ^ Noah Buchan (2020-11-19). "How a snack protects Taiwan's tech". Taipei Times. Retrieved 16 April 2024.