Kumu (social network)

Kumu
Developer(s)Kumumedia Technologies, Inc.
Initial releaseJanuary 9, 2018; 6 years ago (2018-01-09)
Stable release
8.35.0 / December 14, 2022
Operating systemiOS, Android
Size177.4 MB (iOS)
62 MB (Android)
Available inEnglish, Taglish
TypeSocial networking
Video sharing
E-commerce
LicenseProprietary software with Terms of Use
Websitewww.kumu.ph

Kumu (stylized in lowercase) is a Filipino video sharing and e-commerce social networking service owned and developed by Kumumedia Technologies, Inc. The social media platform is used to livestream curated programs created by app users and partner brands and as an e-commerce platform for app users and partner brands who want to sell their merchandise online.[1] It was founded in 2017 and launched on Android and iOS devices in February 2018. Kumu caters mainly to the Philippine market and the Filipino diaspora.[2] In October 2020, the app topped the download charts of both the Apple App Store and Google Play in the free apps category.[3][4] The app aims to become a "super app" that combines the functionalities of other apps like YouTube, TikTok, Shopee, Instagram and Facebook Messenger into one.[5][6] Kumu is considering adding offline events to its platform, such as fan meetings with popular livestreamers and a convention inspired by Comic-Con called Kumu-Con, and expand beyond livestreaming to e-commerce and payments.[7]

  1. ^ De Mesa, MM (September 3, 2018). "This Homegrown App Is All Set to Become a Creative Playground for Pinoys". www.spot.ph. Retrieved December 25, 2020.
  2. ^ Owen, Charlene (September 1, 2018). "This Free and Feel-Good Streaming App Can Help You Earn Extra Cash". www.femalenetwork.com. Retrieved December 25, 2020.
  3. ^ Rodriguez, Mia (October 20, 2020). "Local App Tops the Charts on Both Google Play Store and Apple App Store". www.spot.ph. Retrieved December 25, 2020.
  4. ^ Pascual, Jam (December 9, 2020). "How did Kumu get so huge?". www.rappler.com. Retrieved December 25, 2020.
  5. ^ Ichimura, Anri (October 21, 2020). "This Filipino App Is Now #1 in the App Store. Here's Everything You Need to Know About Kumu". www.esquiremag.ph. Retrieved December 25, 2020.
  6. ^ "How Roland Ros, Founder Of Kumu Raised $6M To Build The #1 Grossing Social App In the Philippines?". www.asiatechdaily.com. July 14, 2020. Retrieved December 25, 2020.
  7. ^ Kang, John. "The 30 Under 30 Asia Media Entrepreneurs And Influencers Keeping Us Connected During Social Distancing". Forbes. Retrieved April 21, 2021.