Kurkure

Not to be confused with Kurkura.
Kurkure
Official logo
Product typeCornpuff Sticks
OwnerFrito-Lay (PepsiCo)
CountryIndia (country of origin)
Introduced1999; 25 years ago (1999) (India)
2008; 16 years ago (2008) (Pakistan)

Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn. It is owned by PepsiCo through its subsidiary Frito-Lay. It was First launched in India in 1999 and nine years later, the snack was launched in Pakistan in 2008.[1][2][3][4] The snack is manufactured in India and Pakistan, and has limited availability in certain international markets such as Canada and the United Kingdom.[5][6][7][8] The word Kurkure means "crunchy" in Hindi and Urdu languages.

In India, it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup whereas in Pakistan, it is manufactured in Gulberg, Lahore.

  1. ^ Cite error: The named reference Our Brands was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference shop in Pakistan was invoked but never defined (see the help page).
  3. ^ "PepsiCo India - Kurkure". pepsicoindia.co.in. Archived from the original on 2012-10-09. Retrieved 2012-01-09.
  4. ^ "How PepsiCo's Kurkure managed to grab and retain snack market share". 19 July 2014. Archived from the original on 2022-02-09. Retrieved 2022-02-09.
  5. ^ Bhushan, Ratna (2007-09-07). "Kurkure set to cross LoC". Articles.economictimes.indiatimes.com. Archived from the original on 2013-01-16. Retrieved 2012-07-23.
  6. ^ "Kurkure goes to UK". Rediff.com. 2004-12-31. Archived from the original on 2012-10-24. Retrieved 2012-07-23.
  7. ^ "PepsiCo aims to double Kurkure sales in next 5 years". moneycontrol.com. 4 April 2018. Archived from the original on 10 July 2018. Retrieved 11 July 2018.
  8. ^ 2021-08-26T07:46:00+01:00. "Kurkure snack brand to launch in the UK". Convenience Store. Archived from the original on 2022-04-05. Retrieved 2022-03-26.{{cite web}}: CS1 maint: numeric names: authors list (link)