LADbible Group

LADbible Group Limited
Formerly
  • The Lad Bible Limited (2012–2013)
  • The Global Social Media Group Limited (2013–2014)
  • 65twenty Ltd (2014–2015)
  • The LADbible Group Limited (2015–2017)[1]
Company typeSubsidiary
Founded3 April 2012; 12 years ago (2012-04-03)
Headquarters
Manchester
,
England
Key people
  • Alexander Solomou (co-founder and CEO)
  • Arian Kalantari (COO)
OwnerLBG Media plc
Number of employees
450 (2021)
Websiteladbiblegroup.com

LADbible Group Limited, part of LBG Media plc,[2] is a British digital publisher. Its headquarters is in Manchester and it has offices in London, Dublin, Sydney, Melbourne and Auckland.

Founded in 2012 by Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults,[3] claiming to reach two-thirds of 18–34-year-olds in the UK.[4]

LADbible Group's media has five websites. Its brands include LADbible, UNILAD, GAMINGbible, SPORTbible and Tyla,[5] among many others. They claim to generate at least 28 billion content views globally every year.[6]

It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns.[5] In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment programming as well as documentary content.[7]

  1. ^ "LADBIBLE GROUP LIMITED overview - Find and update company information - GOV.UK". Companies House. 4 April 2012. Retrieved 19 January 2024.
  2. ^ "LBG HOLDCO LIMITED persons with significant control - Find and update company information - GOV.UK". Companies House. 11 November 2021. Retrieved 19 January 2024.
  3. ^ Kleinman, Mark (1 December 2021). "Youth publisher LadBible targets £360m valuation in London flotation". Sky News. Retrieved 1 December 2021.
  4. ^ "LadBible's two founders, 30, withdraw £53million from IPO". uktimenews.com. Retrieved 15 December 2021.
  5. ^ a b Woods, Ben (12 December 2021). "LadBible aims to beat BuzzFeed in viral media battle". telegraph.co.uk. Retrieved 19 July 2023.
  6. ^ Kleinman, Mark (1 December 2021). "Youth publisher LadBible targets £360m valuation in London flotation". Sky News. Retrieved 19 July 2023.
  7. ^ Lawes, Ruth (21 October 2021). "Barcroft alum Alex Morris resurfaces as head of LADbible's new studio". c21media.net. Retrieved 19 July 2023.