Type | Bilingual broadcast television network (music, talk and variety series, children's programs) |
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Country | United States |
Broadcast area | Nationwide via OTA digital television (covering 37% of the U.S.) |
Affiliates | List of affiliates |
Headquarters | Los Angeles, California |
Programming | |
Picture format | 720p (HDTV) 480i (SDTV) |
Ownership | |
Owner | LATV Networks, LLC |
Key people | Bruno Seros-Ulloa (President, LATV Networks) Andres Palencia (CEO, LATV Networks) |
History | |
Founded | 2001 |
Launched | 2001(in Los Angeles, on KJLA) April 23, 2007 (nationwide) |
Founder | Walter Ulloa |
Links | |
Website | www |
LATV (Spanish pronunciation: [laˈteβe]; originally pronounced on-air as from 2007 to 2014 and, since 2014, serving as a backronym for its on-air slogan, "Latino Alternative Television") is an American bilingual broadcast television network, digital publisher and media company owned by LATV Networks, LLC. The network primarily carries original inclusive programming including music, talk and variety series aimed at Hispanic and Latino American teenagers and young adults between the ages of 18 and 55. From early on, LATV has characterized itself for featuring Latin Alternative musicians such as La Ley,[1][2] Zayra Alvarez,[3] Jaguares,[4] Julieta Venegas,[5] Enrique Bunbury,[6] Ely Guerra,[7] and Aterciopelados[8] on its shows.
The network is available in many markets via the digital subchannels of broadcast television stations and on select cable providers throughout the United States and Puerto Rico through a local affiliate of the network (via a basic programming tier for main channel affiliates, and digital tiers for subchannel-only affiliates). Also had a show called the hip-hop show that brought underground hip-hop culture to light.